Service
Transactional mail
Case-status notifications, appeal-letter drafts ready for patient review, customer-support replies, and account-related messages. Volume is low and triggered by user action.
Outbound correspondence on behalf of patients
Once a patient approves their appeal letter inside the Apellica dashboard, the letter is delivered to the carrier's correspondence address. Replies route back to a tracked inbox so the patient and the appeal team can follow the case.
Sender reputation
- Per-domain DKIM, SPF hard-fail with explicit IP authorization, DMARC alignment
- Reverse DNS (PTR) configured to match the forward A record on every sender IP
- Server-side suppression list (CAN-SPAM and CASL compliant) checked before every send
- Bounce and complaint feedback loops with major mailbox providers
- Strict daily caps per sender; warmup procedures for newly added IPs
What we do NOT do
- Unsolicited bulk mail. Every recipient has either signed up directly with Apellica or is a designated correspondence party on a patient's case.
- Buy or rent third-party email lists for cold outreach from this infrastructure.
- Carry payload-based content (no opaque attachments, no executable links).